NICOLE DOMINGUEZ
Director & Producer of Media
I partnered with Drs. John and Julie Gottman to build a modern media ecosystem that transformed decades of relationship research into original programming, educational experiences, viral content, podcasts, and national media campaigns - expanding the Institute's reach while preserving the trust at the heart of its work.
The Gottman Institute
Creative Vision
To help introduce The Gottman Institute's evolving digital presence, I conceved, produced, directed, and edited this brand film from start to finish. I developed the creative vision, captured the original B-roll, cast the voiceover artist and crafted a story that reflects the Institute's mission while establishing a modern visual identity for future media initiatives.
Refining every detail before taking the stage.
Shaping the story long before the audience sees it.
Final checks before the live event
Delivering the finished production.
The Challenge with TED
Drs. John and Julie Gottman had spent decades teaching, presenting, and conducting workshops, but they had never delivered a fully memorized TED Talk. Preparing for the stage required a different creative process—one focused on refining delivery, building confidence, and shaping a performance that felt both polished and authentic.
Cultural Impact
The Bird Test
Inspired by Dr. John Gottman's research on "bids for connection," I developed the concept that became known online as The Bird Test - a simple, memorable way of explaining how small everyday interactions can strengthen or weaken relationships.
The video resonated across platforms, generating millions of views, widespread conversation, and coverage from creators, media outlets, and audiences around the world. It became one of the Institute's most recognizable pieces of digital content and introduced countless new viewers to Gottman's research.
Open Ended Questions
Produced and concieved an original interview series that transformed relationship science into engaging conversations with experts, creators, and thought leaders.
Original Series
Go Ask Dr. Gottman
Produced an educational series that translated decades of relationship research into practical, accessible conversations answering real questions from couples.
Love in Portland
Created and launched a street-interview series that brought everyday voices into the conversation, making relationship discussions more relatable, authentic, and community-driven.
Accepting Influence
Created and executive produced an original interview series with Dr. John Gottman exploring masculinity, relationships, fatherhood, and emotional intelligence through conversations with today's leading voices.