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NICOLE DOMINGUEZ

Real Love Ready / In Bloom

Senior Social Media Strategist

Real Love Ready is a Canadian relationship education company dedicated to helping people build stronger, healthier relationships through conversations with the world's leading therapists, researchers, and educators. As Senior Social Media Strategist, I lead the creative strategy behind the brand's digital presence, producing original content, conference media, podcasts, and digital campaigns that bring these conversations to audiences around the world.

My Role

  • Senior Social Media Strategist

  • Creative Strategy

  • Content Production

  • Conference Media Production

  • YouTube Strategy

  • Brand Storytelling

  • Speaker Relations

  • Social Campaign Development

  • Short-Form Video Strategy

  • Live Events -
    In Bloom Conference
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    As the on-site media lead for In Bloom, I documented the conference through real-time storytelling, producing content that extended the experience beyond the event itself. Working directly with keynote speakers, sponsors, and production teams, I created social-first content that captured both the educational value and emotional energy of the conference.

  • Brand Partnerships

    Produced real-time collaborative content with conference sponsors including Mint, Hippie Snacks, Clink, Organika, and SmartSweets, creating authentic integrations that complemented the event experience while delivering value to partner brands.

  • Original Verticles

    As part of the In Bloom conference, I created What is Love?, an original interview series featuring more than 60 candid conversations with speakers and attendees. Built around a single question - "What does love mean to you?" - the series captures authentic perspectives that extend the conference's mission beyond the stage and into everyday conversations.

  • Speaker

    Collaborations

    Working directly with speakers and their teams, I coordinated approvals, production timelines, and platform-specific content designed to maximize engagement.

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  • Robin's Verticle Shorts

    Traveled to Victoria, British Columbia to produce  original video shorts with founder Robin Ducharme. I directed and filmed the series on location, creating evergreen content that strengthened the Real Love Ready brand and expanded its digital library.

  • Real Love Ready: A Conversation with Robin Ducharme and Monique Grey Smith

    Directed, Shot, and Edited

    In this intimate conversation, Robin sits down with best-selling author, friend, and teacher Monique Gray Smith to talk about her forthcoming book, Real Love Ready: A Guide to Relational Literacy. Together, they explore the heart behind the book, the stories that shaped it, and what relational literacy really means in our lives and relationships.

  • Social Content

  • Real Love Ready

    The Book

The Results

​

15K → 30K
Instagram audience growth
 

245 + 195
Sold-out In Bloom 2026 conference (in-person + virtual)


Original Productions
Directed podcasts, documentary-style interviews, and branded video series


YouTube Expansion
Developed the brand's YouTube Shorts strategy


Brand Partnerships
Produced campaigns with Mint, Hippie Snacks, Clink, Organika, and SmartSweets


Content Licensing
Helped create a post-event speaker licensing model beginning at $15,000 per recording

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In Bloom 2026 Trailer
Promotional trailer for In Bloom 2026, showcasing keynote speakers, live event experiences, and the Real Love Ready relationship conference through cinematic storytelling and event highlights.
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